Navigating the intricacies of the business landscape requires a keen understanding of price adjustment and variation. Price adjustment involves the strategic modification of product or service prices in response to market fluctuations, cost changes, or competitive pressures. On the other hand, price variation entails deliberately setting different prices for the same offering, considering factors like customer segments, geography, or promotional events. Both concepts are pivotal components of effective pricing strategies, enabling businesses to adapt to dynamic market conditions, optimize revenue, and maintain a competitive edge. This introduction sets the stage for exploring the nuanced and essential aspects of price adjustment and variation in contemporary commerce. This one-day workshop contains sessions like:

• Concept of price adjustment
• Concept on variation
• Price adjustment and variation exercise

Participants Name List